Press release for ebike

Partnership of bike fanatics launch affordable ebike DIY kit

The Ultra Ebike has been designed to meet the needs of commuters in a post-pandemic world.

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For Twickenham-based NHS nurse Mandy Deekes, 36, the effects of Long Covid have been devastating. “I used to cycle up to 100 miles a week on all terrain, now I can only manage 5 minutes on an exercise bike”.

A new invention from two life-long bike fanatics in London could change Mandy’s life post Covid 19.

Purpose built e-bikes cost thousands of pounds. The partners, Adam Rider and Jamie Danan, set out to develop the ultimate DIY e-bike conversion kit to transform any bike into an affordable e-bike.

In a post-pandemic world public transport is becoming a less appealing option and cars and motorbikes are damaging the environment. During the 2020 lockdown the two friends spotted a gap in the market for a DIY bike conversion kit that is elegant, affordable and easy to fit. The Ultra Ebike allows you to transform your own bike into an eco-friendly, high-tech electric bike.

Adam Rider, cofounder of Ebike Ultra, says “The Ebike takes you further and faster – it’s like you have suddenly become a lot stronger, the cycling equivalent of a performance enhancing drug.”

Ebikes can make commuting and exercising practical and more enjoyable for someone like Mandy, who now struggles with energy and fitness, or for anyone wanting an affordable, eco-friendly, socially-distanced transport option.

  • 250W Ultra motor equates to doubling your own pedalling strength

  • Easy 20 minute DIY fitting

  • Fits all bike types

  • 60 km range on one charge - charging cost of around 5p

  • Minimal running costs compared to alternative powered vehicles

  • Environmentally sustainable

  • Road legal

  • All components wireless/Bluetooth connected

  • Android and iOS compatible app interface

The Ultra Ebike kit, RRP £595, will be available from Evans Cycles and Halfords from February 2021.

For more information visit and follow us on social media:

Facebook: @ultraebike

Twitter: @UEbike

Instagram: @ultraebike


Ultra Ebike partners Adam Rider and Jamie Danan are available for interviews and photos.

Notes to editor

  • Adam Rider, owner of Hackney Cycles, is based in East London.

  • Jamie Danan, owner of Spiro Marketing, is based in North East London.

  • Partners Adam and Jamie met at a cycling club in 2001 and have been working on launch of an affordable DIY ebike kit since 2016.

  • Ultra Ebike reached its Kickstarter crowdfunding target one month ahead of its deadline and raised 150% of the funds needed to go into production.

Image by Free-Photos from Pixabay